We partnered with Noughty Hair Care, a UK-based natural hair care brand, to support their expansion into retail across Canada. The campaign focused on building awareness and driving sales for Noughty’s product line at Shoppers Drug Mart, Walmart, and London Drugs through a multi-channel digital strategy.
Client
Noughty Hair Care
Year
2025
Bringing Noughty Haircare to Canada: A 360° Retail Growth Strategy
When UK-based Noughty Haircare set out to expand into the Canadian market, they partnered with us to drive awareness and retail sales across Shoppers Drug Mart, Walmart, and London Drugs. The goal was clear: introduce a beloved British natural haircare brand to Canadian consumers through a creative, data-driven digital strategy that built visibility, recognition, and trust.
We led a multi-channel campaign combining paid media, influencer partnerships, and in-house content creation to highlight Noughty’s natural formulas and retail availability.
Through Meta and TikTok ads, geo-targeted audiences, and UGC-style storytelling, we showcased real people using the products in relatable “get ready with me” and “haul” formats. To strengthen authenticity, Canadian creators were activated to share their genuine experiences with Noughty, bridging the gap between digital inspiration and in-store discovery. The campaign successfully boosted awareness, engagement, and sales, establishing a strong foundation for Noughty’s long-term growth in Canada’s competitive haircare market.
