RALLY partnered with Myce for its New York launch, leading Shopify store design and development, email marketing automation, and a UGC campaign for the new functional beverage brand.
Client
Myce
Year
2025
Rally partnered with Myce, a new functional beverage brand launching in New York, to build a strong digital foundation and create demand from day one. Our goal was to design an eCommerce experience that converts, automate retention marketing, and generate awareness through creator-driven campaigns.
We designed and developed Myce’s Shopify store to reflect the brand’s energy and functionality, optimizing every step of the customer journey for conversion. Alongside the store launch, we implemented email marketing automation to nurture new leads, recover abandoned carts, and boost repeat purchases, setting up the brand for scalable, long-term growth.
For launch, we produced UGC videos capturing creators’ first reactions while tasting the product, emphasizing education and context, two crucial elements in the functional beverage category. These authentic videos introduced consumers to Myce’s benefits in a relatable way, helping the brand establish credibility and boost awareness.
