We lead Omy Lab paid advertising strategy to scale through smarter attribution, bold creative testing, and authentic creator partnerships.
Client
Omy Lab
Year
2023 - 2025
At Rally, we are in charge of Omy Lab’s Meta, Google, and TikTok Ads, managing over $100K in monthly spend to accelerate customer acquisition. Through advanced attribution modeling, 10X creative testing, and creator collaborations, we’re focused on scaling growth while reducing CAC and maximizing ROI.
Our strategy for Omy Lab focuses on building a full-funnel paid media ecosystem across Meta, Google, and TikTok Ads to scale customer acquisition efficiently. We’re implementing an advanced attribution model to better understand channel performance and allocate budget where it drives the most impact. Every decision is backed by data, from campaign structure to audience segmentation, to ensure we’re driving profitable, predictable growth.
We’re also leveraging top-to-bottom funnel ad strategies that combine static creatives, UGC, and branded content to engage audiences at every stage, from awareness to conversion. By testing and iterating through our 10X creative framework and collaborating with content creators, we keep campaigns fresh, relevant, and conversion-driven, continuously reducing CAC and maximizing ROAS.
