{"id":159907,"date":"2025-10-08T14:39:58","date_gmt":"2025-10-08T18:39:58","guid":{"rendered":"https:\/\/rallyagency.ca\/?post_type=portfolio&#038;p=159907"},"modified":"2026-05-21T14:29:23","modified_gmt":"2026-05-21T18:29:23","slug":"myce","status":"publish","type":"portfolio","link":"https:\/\/rallyagency.ca\/fr\/works\/myce\/","title":{"rendered":"MYCE"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb100&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb4&Prime; bottom_padding=\u00a0\u00bb3&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb parallax=\u00a0\u00bbyes\u00a0\u00bb overlay_alpha=\u00a0\u00bb0&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb146704&Prime; 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bottom_padding=\u00a0\u00bb4&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb571623&Prime; column_width_pixel=\u00a0\u00bb1500&Prime;][vc_column width=\u00a0\u00bb6\/12&Prime;][vc_custom_heading text_size=\u00a0\u00bbh1&Prime; text_height=\u00a0\u00bbfontheight-106301&Prime; css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; uncode_shortcode_id=\u00a0\u00bb106891&Prime;]RALLY partnered with Myce for its New York launch, leading Shopify store design and development, email marketing automation, and a UGC campaign for the new functional beverage brand.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; 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bottom_divider=\u00a0\u00bbstep\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb835685&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; font_family=\u00a0\u00bbfont-136269&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb152228&Prime;][vc_custom_heading text_size=\u00a0\u00bbh1&Prime; text_weight=\u00a0\u00bb500&Prime; text_height=\u00a0\u00bbfontheight-106301&Prime; css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; uncode_shortcode_id=\u00a0\u00bb443839&Prime;]<\/p>\n<h3 data-start=\"191\" data-end=\"504\">Rally partnered with <strong data-start=\"212\" data-end=\"220\">Myce<\/strong>, a new <strong data-start=\"228\" data-end=\"257\">functional beverage brand<\/strong> launching in <strong data-start=\"271\" data-end=\"283\">New York<\/strong>, to build a strong digital foundation and create demand from day one. Our goal was to design an eCommerce experience that converts, automate retention marketing, and generate awareness through creator-driven campaigns.<\/h3>\n<p>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb4&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb259047&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb186179&Prime;][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; uncode_shortcode_id=\u00a0\u00bb177057&Prime;]We designed and developed <strong data-start=\"594\" data-end=\"618\">Myce\u2019s Shopify store<\/strong> to reflect the brand\u2019s energy and functionality, optimizing every step of the customer journey for conversion. Alongside the store launch, we implemented <strong data-start=\"773\" data-end=\"803\">email marketing automation<\/strong> to nurture new leads, recover abandoned carts, and boost repeat purchases, setting up the brand for scalable, long-term growth.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb4&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime; uncode_shortcode_id=\u00a0\u00bb190347&Prime;][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; uncode_shortcode_id=\u00a0\u00bb236725&Prime;]For launch, we produced <strong data-start=\"1072\" data-end=\"1148\">UGC videos capturing creators\u2019 first reactions while tasting the product<\/strong>, emphasizing education and context, two crucial elements in the <strong data-start=\"1214\" data-end=\"1246\">functional beverage category<\/strong>. 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