{"id":159899,"date":"2025-10-08T14:39:23","date_gmt":"2025-10-08T18:39:23","guid":{"rendered":"https:\/\/rallyagency.ca\/?post_type=portfolio&p=159899"},"modified":"2026-05-21T14:45:55","modified_gmt":"2026-05-21T18:45:55","slug":"omy-lab","status":"publish","type":"portfolio","link":"https:\/\/rallyagency.ca\/fr\/works\/omy-lab\/","title":{"rendered":"OMY LAB"},"content":{"rendered":"

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We lead Omy Lab paid advertising strategy to scale through smarter attribution, bold creative testing, and authentic creator partnerships.<\/h2>\n

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At Rally, we are in charge of Omy Lab\u2019s Meta, Google, and TikTok Ads, managing over $100K in monthly spend to accelerate customer acquisition. Through advanced attribution modeling, 10X creative testing, and creator collaborations, we\u2019re focused on scaling growth while reducing CAC and maximizing ROI.<\/h2>\n

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Our strategy for Omy Lab focuses on building a full-funnel paid media ecosystem<\/strong> across Meta, Google, and TikTok Ads<\/strong> to scale customer acquisition efficiently. We\u2019re implementing an advanced attribution model<\/strong> to better understand channel performance and allocate budget where it drives the most impact. Every decision is backed by data, from campaign structure to audience segmentation, to ensure we\u2019re driving profitable, predictable growth.<\/p>\n

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We\u2019re also leveraging top-to-bottom funnel ad strategies<\/strong> that combine static creatives, UGC, and branded content<\/strong> to engage audiences at every stage, from awareness to conversion. By testing and iterating through our 10X creative framework<\/strong> and collaborating with content creators, we keep campaigns fresh, relevant, and conversion-driven,\u00a0 continuously reducing CAC<\/strong> and maximizing ROAS<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

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Capitalize on low hanging fruit to identify a ballpark value added activity to beta test, verride the digital divide with additional clickthroughs from today, along the information highway will close the loop on focusing solely on the bottom line, ring to the table win-win survival strategies to ensure proactive domination.<\/p>\n","protected":false},"author":4,"featured_media":160784,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"portfolio_category":[81,82],"class_list":["post-159899","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-web"],"yoast_head":"\nOMY LAB - Rally<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rallyagency.ca\/fr\/works\/omy-lab\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMY LAB - 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