{"id":159466,"date":"2021-12-16T15:51:24","date_gmt":"2021-12-16T20:51:24","guid":{"rendered":"https:\/\/rallyagency.ca\/works\/case-study1\/"},"modified":"2026-05-21T14:34:59","modified_gmt":"2026-05-21T18:34:59","slug":"noughty-hair-care","status":"publish","type":"portfolio","link":"https:\/\/rallyagency.ca\/fr\/works\/noughty-hair-care\/","title":{"rendered":"Noughty Hair Care"},"content":{"rendered":"

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We partnered with Noughty Hair Care, a UK-based natural hair care brand, to support their expansion into retail across Canada. The campaign focused on building awareness and driving sales for Noughty\u2019s product line at Shoppers Drug Mart, Walmart, and London Drugs through a multi-channel digital strategy.<\/p>\n

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gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb561496″][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh3″ text_weight=\u00a0\u00bb500″ text_height=\u00a0\u00bbfontheight-106301″ sub_lead=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_delay=\u00a0\u00bb300″ uncode_shortcode_id=\u00a0\u00bb200798″ subheading=\u00a0\u00bbNoughty Hair Care\u00a0\u00bb]Client[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb4″ width=\u00a0\u00bb1\/2″ 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Bringing Noughty Haircare to Canada: A 360\u00b0 Retail Growth Strategy<\/strong><\/h3>\n

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When UK-based Noughty Haircare<\/strong> set out to expand into the Canadian market, they partnered with us to drive awareness and retail sales across Shoppers Drug Mart, Walmart, and London Drugs<\/strong>. The goal was clear: introduce a beloved British natural haircare brand to Canadian consumers through a creative, data-driven digital strategy that built visibility, recognition, and trust.<\/p>\n

We led a multi-channel campaign<\/strong> combining paid media, influencer partnerships, and in-house content creation to highlight Noughty\u2019s natural formulas and retail availability.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb4″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb190347″][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_delay=\u00a0\u00bb200″ uncode_shortcode_id=\u00a0\u00bb370038″]<\/p>\n

Through Meta and TikTok ads<\/strong>, geo-targeted audiences<\/strong>, and UGC-style storytelling<\/strong>, we showcased real people using the products in relatable \u201cget ready with me\u201d and \u201chaul\u201d formats. To strengthen authenticity, Canadian creators<\/strong> were activated to share their genuine experiences with Noughty, bridging the gap between digital inspiration and in-store discovery. The campaign successfully boosted awareness, engagement, and sales<\/strong>, establishing a strong foundation for Noughty\u2019s long-term growth in Canada\u2019s competitive haircare market.<\/p>\n

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Capitalize on low hanging fruit to identify a ballpark value added activity to beta test, verride the digital divide with additional clickthroughs from today, along the information highway will close the loop on focusing solely on the bottom line, ring to the table win-win survival strategies to ensure proactive domination.<\/p>\n","protected":false},"author":4,"featured_media":160164,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"portfolio_category":[81,82],"class_list":["post-159466","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-design","portfolio_category-web"],"yoast_head":"\nNoughty Hair Care - Rally<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rallyagency.ca\/fr\/works\/noughty-hair-care\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noughty Hair Care - 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